Top 6 Tips For Blog Commenting for Your Link-Building Efforts

SEO – if you want it, you need backlinks. How do you get backlinks?

One way is to leave links in blog comments. This can be tricky, because too many people who use this approach are blatant spammers. If you want to succeed (and not be seen as spam), here are six tips to help you.

Be Sincere

Your comments shouldn’t be empty attempts at gaining backlinks. They should be sincere contributions to the blog posts you’re commenting on. You need to legitimately read the blog post, and then offer real feedback on it. It’s fairly easy to tell when a comment that says only, “Nice post!” and follows with a link isn’t sincere. This is the time to be genuine and thoughtful, so offer feedback that demonstrates you read and understood the post by commenting on a specific point it made.

Offer Value

Besides offering sincere compliments, it’s an even better idea to offer value. Whenever possible, write a comment that adds something to the post. Perhaps you’ll expand on it and offer another suggestion or idea. Perhaps you’ll share some of your expertise in a helpful way. Comments that can genuinely help other readers aren’t likely to be deleted just because they contain a link, too.

Be Relevant

Try to stick to blogs that have to do with your industry or niche. If you’re a dog groomer, don’t post comments with links on a NASCAR blog. If your link doesn’t relate, it will very likely be considered spam. Blogs that are relevant to your site are the best to comment on, anyway. You won’t only be gaining a backlink, you’ll be reaching other people who are most likely to be interested in your site’s content, and you may just gain some new readers, too.

Link to Various Pages

Don’t only link to your homepage in your comments. You should also link to your interior pages. When you do this, you’ll not only be getting more varied backlinks, you also have the opportunity to link to your content that’s even more specifically related to the blog post. This will help make your comment seem more relevant and sincere (because it is, of course!).

Use Your Name

When posting comments, post them under your name – not the name of your business. You are the one commenting, after all. When people can attribute the comment to a specific person rather than an entire company, they feel better about it. It seems a lot less like spam, and a lot more like a genuine comment from you (again, because it is!).

Be Organized

Link-building through blog commenting is a marketing strategy just like any other, so don’t go at it without a plan. Determine your goals, and stay organized. Keep a record of the posts and blogs you comment on, and follow up on them to see which ones were most successful (and which ones were deleted). If you find particular success at one blog (you get a lot of positive reply comments, for example), you can return and try for more.

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